Hanson Dodge Named Creative Agency Partner for JOJO’s Chocolate

Independent agency Hanson Dodge (HD) has been named the first-ever creative agency partner for JOJO’s Chocolate, the brand which offers a daily dose of delicious, low-sugar, guilt-free chocolate snacks. The decision was made without a review. HD wil be responsible for strategic, brand and creative development.

“JOJO’s was founded from a family recipe to help people make healthier choices without feeling guilty,” said Sterling Jones, son of company founder JoJo. “We wanted to spread our good story and chose Hanson Dodge to be our first agency partner. We were familiar with HD’s work with other family-founded brands and thought they would be a great fit for our needs.”

Confronted by breast cancer, “Mama JOJO” set about perfecting a delicious, low-sugar, guilt-free chocolate snack to satisfy her sugar cravings. The product proved so delicious, her son Sterling wanted to share it with other similarly health-conscious people. Since day one, JOJO’s has been on a mission to spread love. Today, JOJO’s is available online and at CVS stores in a variety of flavours, made with low-sugar, low-carb, simple and clean ingredients, NON-GMO, Gluten-Free, Lactose-Free, and Soy-Free.

“JOJO’s has an incredibly powerful backstory that aligns perfectly with our agency mission to help good people and brands to make the next great leap,” said Stacie Boney, president of Hanson Dodge. “We have a proven track record of working with family-founded brands, and we are grateful for the opportunity to bring this knowledge and experience to JOJO’s Chocolate.”

Work begins immediately.

JOJO’s follow the decision earlier this year by Ruffwear performance gear for dogs, another family-founded brand, which awarded its business to HD in January. That work is expected to debut this summer.