From frightening to fun and truly fantastical, LBB’s Nisna Mahtani shares the season's campaigns from M&M’s, Cheetos, Uber Eats, Heinz, Beavertown and more
On a day when anything goes, Halloween encourages brands and creatives to flex their muscles. With the ability to deliver content that ranges from funny to scary, unusual to family-friendly and everything in between, there are so many ways to approach the festivities.
With a whole host of inspiration ranging from Dracula to The Addams Family, Hocus Pocus to Goosebumps, there are characters, moments and creative twists in plentiful supply. Also marking the change in the weather, Halloween campaigns can be a perfect segue into autumn, preparing the audience for the impending Christmas season, one of the biggest events of the calendar year. So, what are some of the creative liberties brands have taken to spook the audience this year?
Let’s have a look at the Halloween spots featured on LBB in 2022: