Haley Bennett Takes a Roadtrip for Chloé
TBWA\Paris launches the new Chloé signature fragrance’s ad campaign, featuring 'The Girl on the Train' star
On the tenth anniversary of Chloé fragrance, American actress Haley Bennett is becoming its new face. Charm, freshness, vitality: the new muse perfectly suits the fashion house’s values.
It's an opportunity for TBWA\Paris to launch this worldwide campaign in 360-degree manner.
For the TV spot directed by Stephanie Di Giusto, Haley Bennett embodies the ultimate Chloé girl of the moment, master of her own destiny and path.
Driving a vintage convertible, alone on on a deserted road, she dares to let the wind be her guide. Even if the end point is unknown. Even if the unexpected happens. Adventure is full of promises. The Chloé girl’s freedom of mind is the key to following a single road: her own.
Photographer Lachlan Bailey creates an image reflecting the personality of the new Chloé girl: a lifelike portrait in black and white, a timeless picture of Haley Bennett without makeup, with the wind in her hair. Without any artifice. And definitely free.
Edmee de Bodinat
Karole Stanislas, Caroline Benderitter, Philippe Desroche
Head of TV / Production:
Carine Galluffo, Alexis Antigny
Executive Creative Directors:
Benjamin Marchal, Faustin Claverie
Chief Strategy Officer:
Aurélie Ansart (Senior)
Fabrice Pouvreau, Thomas Anduze
Léna Monceau, Julia Deshayes
Head of Music:
Head of Account Management:
Stéphanie Di Giusto
Post Production / VFX
Print / OOH
Lachlan Bailey, Ulysse Frechelin (Packshot)