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Creative

Haley Bennett Takes a Roadtrip for Chloé

TBWA\Paris launches the new Chloé signature fragrance’s ad campaign, featuring 'The Girl on the Train' star

Haley Bennett Takes a Roadtrip for Chloé

On the tenth anniversary of Chloé fragrance, American actress Haley Bennett is becoming its new face. Charm, freshness, vitality: the new muse perfectly suits the fashion house’s values.
 
It's an opportunity for TBWA\Paris to launch this worldwide campaign in 360-degree manner.

For the TV spot directed by Stephanie Di Giusto, Haley Bennett embodies the ultimate Chloé girl of the moment, master of her own destiny and path.
 
Driving a vintage convertible, alone on on a deserted road, she dares to let the wind be her guide. Even if the end point is unknown. Even if the unexpected happens. Adventure is full of promises. The Chloé girl’s freedom of mind is the key to following a single road: her own.


Photographer Lachlan Bailey creates an image reflecting the personality of the new Chloé girl: a lifelike portrait in black and white, a timeless picture of Haley Bennett without makeup, with the wind in her hair. Without any artifice. And definitely free.
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Client

Advertiser: Coty

Clients: Karole Stanislas, Caroline Benderitter, Philippe Desroche

Creative Agency

Creative Agency: TBWA\Paris

TV Producer: Emilie Prud’homme

Head of TV / Production: Maxime Boiron

Art Buyer: Carine Galluffo, Alexis Antigny

Art Directors: Léna Monceau, Julia Deshayes

Head of Account Management: Stéphanie Caude

Head of Music: Olivier Lefebvre

Music Producer: Fabrice Pouvreau, Thomas Anduze

Group Manager: Aurélie Ansart (Senior)

Chief Strategy Officer: Vincent Garel

Executive Creative Directors: Benjamin Marchal, Faustin Claverie

Production Company

Production Company: Insurrection

Director: Stéphanie Di Giusto

Producer: Charlotte Lepot

Post Production / VFX

Producer: Nicolas Lim

Music

Music AD: Philippe Mineur

Sound Production: TBWA\ELSE

Sound Mix: Vendôme Uhl

Print / OOH

Agent: ArtParner

Photographer: Lachlan Bailey, Ulysse Frechelin (Packshot)