GSP Launch 'BIG Is On' for 2013-2014 NBA

The first commercial for the 2013 – 2014 NBA season debuts tonight, made by ad agency Goodby Silvertstein & Partners.

“BIG is On” spotlights the NBA’s rising stars turning on the lights around the league to tip-off an electric 2013 - 2014 season. The spot opens with players in their home arenas in the dark, then lights begin to turn on around them, triggered by their actions.

 

The soulful, a cappella rendition  of “This Little Light of Mine” by The Steeles plays in the background. The energy builds to an ultimate dunk sequence that sends the viewer outside the arenas and into the sky to see how all 30 teams are coming to life across the country.

Credits

Client: NBA 
Title: “Big Is On”
Live Date: 10/14/13

Agency: Goodby Silverstein & Partners
Co-Founder / Co-Chairman: Jeff Goodby
Creative Director: Adam Reeves
Creative Director: Nick Klinkert
Art Director: Matthew McFaden
Copywriter: Ryan Hoercher
Producer: Mallory Guraya, Stephanie DeNatale
Executive Producer: Tod Puckett
Account Manager: Heather Morba
Account Manager: Janice McManemy
Account Director: Jason Bedecarre
Business Affairs Manager: Nihad Peavler
Senior Business Affairs Manager: Julie Petruzzo

Production Company: Interrogate Inc.
Director: Albert Kodagolian
Director of Photography: Adam Frisch
Executive Producer: Jeff Miller
Executive Producer: George Meeker

Visual Effects: Brickyard VFX
Lead VFX Artist: Patrick Poulatian
VFX Artist: Chris Sonia
VFX Artist: Mandy Sorenson
VFX Artist: Andy Edwards
CG Lead Artist: David Blumenfeld
Producer: Linda Jackson
Executive Producer: Jeff Blodgett

Editing: Arcade Edit
Editor: Kim Bica
Assistant Editor: Andrew Leggett
Producer: Gavin Carroll
Executive Producer: Nicole Visram

Audio: Lime Studios
Mixer: Joel Waters
Assistant Mixer: Jeff Malen
Executive Producer: Jessica Locke

Sound Design: Search Party Music
Executive Producer: Eric David Johnson, Search Party Music
Music Producer: Genevieve Vincent, Search Party Music