GSP & Adobe Celebrates the 'New Creative'

Goodby Silverstein & Partners and Adobe have released the new spot, “I Am the New Creative,” in conjunction with Adobe’s announcing it has surpassed one million subscriptions to Adobe’s Creative Cloud. The spot is the first work for Adobe’s new campaign celebrating what they have dubbed “the new creatives.”

In the spot a series of artists is shown with their work projected across their faces. Artists who appear include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was also crowd-sourced from Behance, an online platform that showcases photography, graphic design, illustration and fashion.

 

The YouTube link is interesting too because when you to click on the scrolling artist's in the spot, their Behance profiles pop up, showing the artwork that's scrolling over their face. 

 

Credits

Agency: Goodby Silverstein & Partners

Creative
Rich Silverstein- Co-Chairman, Creative Director
Will Elliott- Assoc. Creative Director
Patrick Knowlton – Senior Art Director
Sam Luchini – Art Director
Roger Baran – Copywriter

Production
Cindy Fluitt- Director of Broadcast Production
Cat Reynolds – Executive Producer
Jim King – Director of Graphic Services

Account
Todd Grantham- Associate Director, Account Management
Joel Giullian- Account Director
Varoon “VJ” Jain – Account Manager
Laura Black – Assistant Account Manager

Strategy
John Thorpe – Group Brand Strategy Director
Brendan Robertson – Brand Strategy Director

Media
Dong Kim- Group Communication Strategy Director
Nicole Richards - Sr. Communication Strategist

Production Company
eLevel Films
Director- Brady Baltezore
Exec Producer – PJ Koll
Exec Producer – James Horner
Producer – Chris Whitney
D.P – Juli Lopez
Stills Camera – Claude Shade

Post/ Editorial:
eLevel
Post Producer: Katharine O’Hara
VFX Supervisor: Nathan Shipley
Animation: Jessica Gibson
Editor: Erik Johnson
Editor Assistant: Quinn Moticka