Groove to the Rhythm of Crunching Beats with Pizza Hut and Lay’s Limited Time Collab

Two iconic brands. One buzz-worthy collaboration. 

Pizza Hut and Lay’s have teamed up to deliver an unexpected yet mouthwatering, crunchy experience: The Crunchy Crust Lay’s Pizza. A new limited time offer available, where Lay’s legendary crunch meets the irresistible flavor of Pizza Hut’s crust.

In a partnership that blends two beloved brands into an unforgettable taste sensation, this bold innovation takes pizza to a whole new level with a crust topped with chip crumbs, giving your tastebuds a crunchy delight as never before. Whether you’re enjoying your favorite Pizza Hut pizza or looking to 'crunch' things up, The Crunchy Crust Lay’s Pizza is about to make some serious noise – in your mouth and with the youth.

Developed by Pizza Hut’s creative partner, Publicis Middle East, the campaign claims that “It’s Crunching Great”, speaking straight to the youth, building on the brand’s ongoing efforts to resonate with younger audiences.

The campaign features bold lifestyle visuals full of attitude and a music-led film that grooves to the rhythm of crunch beats. Both capture the fleeting moments of youngsters enjoying the new Crunchy Crust Lay’s Pizza.

“It’s a collaboration that defies expectations, tapping into pop culture with its bold visual appeal, unforgettable music, and – of course – that signature crunchy sound,” said Fausto Pelanti, head of marketing at Pizza Hut.

“Two iconic pop culture brands coming together is already enough reason to make waves, but the resulting product of this collab is actually amazing. The campaign line is basically our reaction when we tasted it. Written in a slightly more polite way.” said Augusto Correia, creative director at Publicis Middle East.

This limited time collab is only available in the UAE and Saudi Arabia for a short period, so don’t miss out on the Crunchy Crust Lay’s Pizza experience. Head to your nearest Pizza Hut or order online to join the crunchy beat.