Grey Argentina Crowned Agency of the Year at Effies

Grey Argentina, the agency led by Denise Orman and Diego Medvedocky was chosen as agency of the year and leads the ranking of awards and recognitions achieved in Effie Argentina, being "Chat account: A Chat Away from Everything" and "Ex Installments" for Banco Itaú the most awarded campaigns.

"At Grey we work on ideas that have an impact on culture to move brands' businesses. Effie is the award that defines us: ideas that impact people and move clients' business, with real results. We love this award because it involves all the variables that measure the work we do: strategy, creativity and business impact," says Denise Orman, CEO of Grey Argentina.

The campaign "Chat account: A Chat Away from Everything" that also won Gold at Cannes Lion 2022, was created for Banco Itaú and won the Grand Effie, Gold in the Financial Services and Marketing Innovation Solutions segment, and Bronze in Performance Marketing. The "Ex Installments" campaign won a Gold in Low Budget, a Silver in Seasonal Marketing and was a finalist in the Promotional Marketing segment for Banco Itaú. Itaú won the Brand of the Year and Advertiser of the Year awards.

Grey Argentina also won Gold with the campaign "See you tomorrow" in the OTC and RX segment for Alikal and Bronze with "Jumps" for Tiendanube and "Childhood Testament" for Consejo Publicitario Argentino and Sociedad Argentina.