Green Cross Health’s Life Pharmacy Launches Larger than Life Campaign for “Big Beauty Week” with FCB/SIX

Creative data specialists FCB/SIX has created a multi-channel campaign to support the initiative, that includes larger-than-life AI generated imagery and videos that will run across social and digital, unmissable OOH and print as well as influencer and PR activity.

They have also created a virtual online spinning wheel and a “human-sized” make-up bag, presented as a pop-up at featured Life Pharmacy stores that serves as a functional “lucky dip”.   

Edwina Neilson, general manager of marketing at Green Cross Health says, “It was a pleasure to build on the great partnership we had established with the team at FCB/Six to bring this “Big Beauty Week” campaign to life. The team were able to identify multiple channels and touch points to create a seamless customer experience, so whether our customers are travelling to a store or having a look online, they’ll get to participate in something smart, connected and refreshing.”

Laura Goldie, managing director of FCB/SIX says, “As soon as we met Green Cross Health it was clear they were ambitious to expand the scope of their data-powered marketing. FCB/SIX specialises in fusing data, tech and creativity, so we have loved working together with their whole team to deliver strategies to do just that – especially through the Living Rewards loyalty programme.”  

“The work and shared understanding has developed into a great partnership and Big Beauty Week is an extension of that – a beautiful engagement layer over a hard-working retail campaign, driving sales both online and in store.”  

Big Beauty Week will run across their network of 51 Life Pharmacies - from Invercargill all the way to Whangārei - and online until Tuesday 17th September. It will offer Kiwis a range of fun giveaways, in-store and online activations as well as more accessible price points across a range of well-loved beauty products, alongside the expert care and advice they have been providing to their communities since 1995.