Great British Racing Appoints the7stars to Handle Media

Great British Racing, the official marketing and promotional body for British horseracing, has appointed the7stars, the UK’s largest independent media agency, to manage its media planning and buying account. This follows a competitive pitch run by The Aperto Partnership.

the7stars is tasked with raising the profile of British Horseracing and reaching new audiences to build consideration and grow the sport across all channels. 

Simon Michaelides, interim chief customer officer at Great British Racing, said, “the7stars not only demonstrated a real passion for horse racing, but also a deep knowledge of the leisure audience that we are aiming to reach. They truly understood the challenges we face and promise to be a great fit for our business, aligning with our ways of working & vision for change.”

Ben Edwards, strategy director at the7stars, said, “At the7stars, we know how brilliant racedays can be for so many people. As a multi-faceted experience, racedays offer something for everyone. We’re excited to democratise horse racing and build on the groundswell of support for the sport through the power of Gravity Connect and our commitment to delivering effectiveness.”