Gravity Global Names Renata Florio as Global Chief Creative Officer

Gravity Global, the brand-to-demand marketing consultancy, has appointed Renata Florio to the role of global chief creative officer.   

Renata, who brings a wealth of experience and a renowned reputation for delivering award-winning creative strategies, will be leading the Gravity Global creative vision across all markets in all geographies. She will head a truly global creative team where diversity of thinking and culture contribute to industry leading and award-winning creative work for Gravity clients. 

Previously executive creative director (ECD) of WPP for Global Brands at Ogilvy New York, Renata is a true global citizen, born in São Paulo, Brazil she has worked across LATAM, Europe and the US. She holds a degree in Linguistics, Language and Literature and she also speaks six languages. An active member of the Worldwide Creative Council, Renata is also a respected judge for a number of prestigious industry awards. Throughout her distinguished career she has been recognised with 25 Cannes Lions and more than 20 other international awards, including Clios, One Show, and D&AD.  

Paul Anderson, co-founder and global executive creative director says that Renata has a dynamic, inclusive, and positive leadership style and creates environments where great creativity thrives, “Renata’s expertise will enhance the creative potency we provide for our clients and her appointment underscores our commitment to invest in innovation and push the boundaries of creativity to deliver outstanding results for our clients.” 

Renata Florio says she is delighted to be joining Gravity Global at such an exciting time for the agency and the industry, “Gravity’s dedication to bold, innovative creativity and its commitment to driving meaningful business results for clients resonate deeply with me, and I am excited to be joining the team.” 

Earlier this month, Gravity Global completed the acquisition of Denver-based social media agency VOCO to further enhance its organic social media capabilities. This is the ninth acquisition the group has made in the last four years to integrate specialist capabilities to create a complete brand-to-demand service and extend its geographical reach.