Gravity creates Emmi app
After designing and producing all CG work in the recent series of commercials for Emmi (Swiss dairy company), which was broadcasted throughout Europe and online, Gravity continued to producing all animated work for the just-released Emmi iPhone/iPad/iPod touch application, which followed the same campaign due to its success.
The application, which was made available for download in the iTunes store just last week, presents your new pet- named Marmeli, the most adorable furry animated marmot, also star of the TV campaign.
in the app, Marmeli dances, swirls, whistles (when board), enjoy strokes, enjoyies playing around and eating Emmi products and much more, with more than 30 different gestures fully animated by Gravity using Maya, and then rendered to required handset's screens. While most of the marmot's gestures are fully humanized, still some preserve the true animal nature of the marmot, and required to fully understand its exact physicality.
Also, as several of the marmot's gestures appear in random order, while several are triggered by the user (using the touchpad, shake of device or by using microphone), a key component in Gravity's work was to preserve the same key-frames for each of the marmot's gestures and maintain lighting. This allowed continuity in appearance and smooth transition between sequences.
It was reported that in the first two days of launch–more than 14 thousands downloads were made, and until today- number of downloads crossed 30 thousand.
Buy app here -
The application, which was made available for download in the iTunes store just last week, presents your new pet- named Marmeli, the most adorable furry animated marmot, also star of the TV campaign.
in the app, Marmeli dances, swirls, whistles (when board), enjoy strokes, enjoyies playing around and eating Emmi products and much more, with more than 30 different gestures fully animated by Gravity using Maya, and then rendered to required handset's screens. While most of the marmot's gestures are fully humanized, still some preserve the true animal nature of the marmot, and required to fully understand its exact physicality.
Also, as several of the marmot's gestures appear in random order, while several are triggered by the user (using the touchpad, shake of device or by using microphone), a key component in Gravity's work was to preserve the same key-frames for each of the marmot's gestures and maintain lighting. This allowed continuity in appearance and smooth transition between sequences.
It was reported that in the first two days of launch–more than 14 thousands downloads were made, and until today- number of downloads crossed 30 thousand.
Buy app here -
