ACW Agency Grey and Gravity Collaborate for Pelephone

If you have always dreamed about having a white wedding, then you might connect with this commercial.  Fantastical and magical, with a whimsical feel to it, director Eli Sverdlov has put his tailored stamp on this film, combining wonderful live action with some incredible post work from Gravity Tel Aviv. Working closely with Creative Director, Ilan Bouni this commercial was carefully crafted and developed with ACW Agency Grey (Tel Aviv).

 

Shot on locations in Iceland and Germany, the creative direction, matte paintings, CGI elements and compositing were all done in Tel Aviv by Gravity. 

 

The past two years have seen the telecommunication brand Pelephone rise to award winning success with its campaign ‘Welcome to Another World’.  Tough to top, the team collaborated to make something even more spectacular this year, creating epic high-fantasy short novels with strong cinematic scenes. This look is the new interpretation to the childish-naive style which has became so familiar with the brand in previous years and marinating the use of crafted CGI it depicts and narrates the concept of ‘what happens when we dream’ as the motif for the campaign.

 

With a narrative of its own in the campaign, this commercial is the second instalment, with more to come. 

 

View here: http://bit.ly/z4saIv