Federer Excellence In A New Commercial For Jura

Multiple Grand Slam Winner Roger Federer is the star of the new beautiful coffee dripping commercial for Jura coffee machines. 

 

The commercial was shot on set, and all backgrounds were later replaced by a CGI warehouse, influenced by the architecture of the Gare du Nord station in Paris. To add a touch, the entire commercial was coffee colored and 60 thousand CG coffee glasses were added. 

 

Visit the Gravity site to see the commercial: http://bit.ly/JOa1d9

Click the link to view the making of: http://www.lbbonline.com/videos/768/

 

 

Client: Jura 

Director: Andreas Hoffman  

Agency: Publicis (Zurich)

Production Company: PANAM-film (Zurich) 

CG & VFX: Gravity (Tel Aviv)

Chief Creative & VFX Supervisor: Ilan Bouni, Gravity (Tel Aviv)

Head of 3D & Compositing: Yoav Savaryego, Gravity (Tel Aviv) 

Head of Art & Design: Israel Breslev, Gravity  (Tel Aviv)

DOP:  Jean Poisson  

Editor: Sven Budelmann