Gotstyle Launches Naked Man Spot

Toronto retailer Gotstyle launches a video-shopping experience with this cheeky spot by FRANK for Dorsey/Holme Experience. 

 

Directed by FRANK's Joseph Nanni, "Naked Man" for Gotstyle is one of the first projects launched by new Toronto-based agency Dorsey/Holme Experience (DHX)

 

The spot, which promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime, features a naked man buying from Gotstyle over his mobile device. 

 

The comedic spot is part of an integrated campaign which will be supported by an interactive online and Facebook game also being developed by Dorsey/Holme Experience.

 

Credits:

 

Spot Title: Naked Man

Client: Gotstyle Menswear

 

Agency: Dorsey/Holme Experience

Creative Director: Gary Holme

Strategist: Stephen Dorsey

Art Directors: Gary Holme, Jay Melnychuk

Writers: Gary Holme, Jay Melnychuk, Joseph Nanni

Account Management: Michele Manila

 

Director: Joseph Nanni

Production Company: FRANK

Executive Producers: Danielle Kappy, Michael Schwartz

Director of Photography: Alan Lukatela

Production Manager: Jeremy Sager

 

Editorial Company: School Editing

Offline Editor: Jon DeVries

Offline Editorial Assistant: Lauren Horn

Online Artist: Paul Binney

Online Assistant: James Marin

Executive Producer: Sarah Brooks

 

Colour Transfer: Tricia Hagoriles, Alter Ego

 

Sound/Music: Silent Joe/Orange Studio

Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie