Gore Partners with AKQA to Re-Invent Global GORE-TEX Brand Communications

Gore, the company that created the category of modern performance apparel with GORE-TEX fabrics, has partnered effective immediately with AKQA, an international agency known for its work with a wide range of global consumer brands.

Moving forward, Gore, working with AKQA, will align the GORE-TEX brand more closely with the culture of innovation that allows Gore to continue to lead the way in apparel comfort science – the reason why GORE-TEX continues to be the preferred choice of the world’s leading performance apparel and footwear manufacturers. AKQA will also help Gore to develop new and innovative ways to collaborate with hundreds of apparel brand partners and retailers to sell finished garments, footwear and accessories to an expanding and evolving consumer audience. Most importantly, Gore will focus on connecting its capabilities to the wide range of experiences it enables for consumers.

“In AKQA, we’ve found a partner who not only understands what makes us tick, but also gets how to help us tell our story in an age where brands have to resonate with consumers at a more emotional level and in rapidly evolving ways,” Ewers zum Rode said.

“We’re thrilled to have partnered with Gore to advance the GORE-TEX brand which has a long history and loyal brand following.” Said AKQA General Manager, James Scott. “At AKQA , we hold the same values and beliefs that the GORE-TEX brand proudly stands for, driven by a relentless pursuit of innovation and charged with rapid development. We look forward to being part of the GORE-TEX story and to help continue to grow the reputation and strength of the brand worldwide.”

AKQA has created innovative communications and experiences with some of the world’s leading consumer companies, including Activision, Audi, Caterpillar, and Levi Strauss & Co.