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Google Pens a Cinematic Love Letter to Humanity for South Africa Film



division7 director Jai Moseley captures the beauty of the ordinary for the spot from Gatehouse Commercials

Google Pens a Cinematic Love Letter to Humanity for South Africa Film

Jai Moseley directs the latest work for Google for South Africa, a beautifully intimate film with poetic, stylistic flourishes on love and connection. Shot in Cape Town, the film strings together a series of heart warming vignettes to highlight the beauty in the ordinary. Pulling from feelings universal to the human experience, Jai has once again crafted a beautifully cinematic love letter to humanity.

Jai said more about the project, “We had five days to prep and conceptualise Google. In circumstances like this, where you really want to get it right but the cards just feel so stacked — it almost creates a really deep therapeutic experience of sorts. It’s one of those rare moments, where you don’t have time to listen to the default inner narrative almost all of us have. The engrained judgement side of us that we use as a block against ourselves and others. Instead you have to be open hearted and listen to your intuition as a filmmaker, and to the intuition of the filmmakers you are collaborating with. I don’t know what it is. I’m not necessarily someone with beliefs. But I do know if you do this, and create from a pure place, it always works out. You find incredible locations through street casts, cast through locations, so many ideas and relatable and unique details and truths you could never make up on paper. You find inspiration in that chance. Half a second you looked out the window and just happened to see the light gracing a passer-by's face at the perfect moment. 

I really hope this comes across in what we made. This is what I learned making this. The answers came from everyone involved and it was a real pleasure dreaming this up on the go with them.”


Agency / Creative
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Genres: Dialogue, People

division7, Wed, 17 Aug 2022 08:38:20 GMT