Goodby, Silverstein and Zoic collaborate for Yahoo

Goodby, Silverstein & Partners Taps Zoic Studios for Yahoo! Search Campaign with Tron: Legacy

Yahoo! has entered Tron’s Game Grid with Disney, partnering with the top Hollywood studio on an ad which demonstrates the light-cycle speed of Yahoo!’s enhanced shortcuts for movie-related searches. The interactive spot, created by agency Goodby, Silverstein & Partners in collaboration with Zoic Studios, features the distinct look and feel of Tron – including a "Tron-ized" version of the Yahoo logo – to appear in pre-roll and rich media banners on the Yahoo! Network and off-network sites like CNN, Hulu, Wired, and YouTube.

See spot here - http://video.yahoo.com/watch/8627564/23307485

Prompted by searches on the Yahoo! Homepage, a page comes to life and then pulls back to reveal the page on one side of a Cube. The cube constantly spins to reveal all the different forms of related content available at users’ fingertips - videos, pictures, articles, etc -- on different sides. Zoic built custom environments for the cube based on the content being featured.

Project Name: Yahoo! "Super Wow" Search Spots
Client: Yahoo!

Agency: Goodby, Silverstein & Partners
Ellie Gleser, Executive Producer
Jennifer Jennings, Associate Producer
Derek Richmond, Head of Digital Production

Digital Production Company: Zoic Studios
Chris Jones - Executive Creative Director
Derich Wittliff - Creative Director
Jeff Suhy - Chief Digital Strategist
Miles Dinsmoor - Executive Producer
Matt Hunt, Justin Herbster, Christina Caldwell - Producers
Thomas Knight – Producer
Alicia Cargile - Coordinator
Lochlon Johnston - 3D Animation Lead
Chris Irving - 2D Animation and Compositing Lead