gomo Mobile Helps Consumers Only Pay for What They Need in Humorous Campaign

gomo Mobile, a new online, pre-paid subscription mobile service provider powered by the Optus network, has launched its first national campaign in partnership with creative studio Bear Meets Eagle on Fire.

Designed as a hassle-free alternative to the services of the big telcos, gomo is committed to helping consumers only pay for what they need, and none of the stuff they don’t.

The campaign, 'Mobile without the hoo-ha', features two TVC’s, 'Couple' and 'Date Night', along with a vibrant graphic identity that comes to life in-store and across OOH.

Mel Hopkins, head of marketing at Optus, said: “There’s a group of people out there who don’t really want a traditional relationship with their telco. They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during Covid-19, as so many people re-examine their financial obligations, in search of more flexibility and value.”

According to Micah Walker, co-founder of BMEOF, establishing a simple, irreverent voice for the brand was essential: “The best retail is simple, distinctive and memorable. We feel like we have created a platform here that can continue to deliver on that.”