Global Music and Brands Executive Charles Gadsdon Joins IMAGINE as Chief Growth Officer

IMAGINE, the creative agency, powered by music, proudly announces the appointment of Charles Gadsdon as its chief growth officer. A globally recognized expert in music, branding, and advertising, Charles brings two decades of experience working with top brands and artists, pioneering marketing strategies that seamlessly merge sound, storytelling, and cultural impact.

Charles' appointment comes at a pivotal time for IMAGINE as it continues to expand its footprint in the creative industry. With an unparalleled commitment to innovation, IMAGINE harnesses music as the core lens through which brands craft compelling narratives, elevate cultural relevance, and build emotional connections with audiences. As part of its growth strategy, IMAGINE is expanding into London, Valencia, and Toulouse, establishing strategic creative hubs and culture strongpoints across Europe to deepen its reach.

As chief growth officer, Charles will spearhead global expansion, forging strategic partnerships and developing innovative marketing solutions that leverage cutting-edge technology, immersive media, and cultural intelligence. His expertise will strengthen IMAGINE’s position as the go-to creative agency for brands seeking to make an indelible mark through music-powered campaigns.

Shai Caleb Hirschson, chief creative officer of IMAGINE, shared his enthusiasm for the appointment:

“Charles brings a unique depth of experience and an unmatched vision to IMAGINE. His ability to shape brand storytelling through music and sound makes him the perfect addition to our team as we continue redefining how brands connect with audiences through cultural relevance i.e. music.”

Charles’ career includes crafting creative solutions for some of the world’s most iconic brands, including Apple, Google, Samsung, Coca-Cola, Nike, BMW, Vodafone, McDonald's, LEGO, and Mastercard. He has held leadership roles such as director of Growth at MassiveMusic and co-founder of a brand partnerships agency, where he collaborated with global artists like Daft Punk, Rihanna, and Pharrell Williams. His extensive background in artist management and record labels further deepens his expertise in the intersection of music, brands, and culture.

On joining IMAGINE, Charles expressed his excitement:

“IMAGINE is pioneering a truly unique approach by merging creative excellence with data-driven precision to develop measurable, impactful marketing campaigns. The agency doesn’t just create one-off music-led campaigns; it understands the power of cultural impact marketing, ensuring brand growth across all touchpoints. Their vision aligns perfectly with mine, and I look forward to building the future of brand storytelling through music with this exceptional team.”

IMAGINE is part of The Eight Six Holding, a strategic umbrella that also includes 86Tales, a music house, powered by imagination, and x86 Ltd, a visual innovation studio, powered by possibility. While The Eight Six Holding primarily functions as a structural backbone for these businesses, its existence underscores the group's broader vision: integrating creativity, music, and cutting-edge technology to redefine brand engagement. The mention of the holding signals IMAGINE’s scale and ambition, offering global clients a comprehensive suite of creative services beyond just music.