Giovanni + Draftfcb's Phone Charging Ad

Brazilians do not miss out on sun in Brazil, which is why Giovanni + Draftfcb created an ad for NIVEA Sun that uses solar energy to charge cell phones.
 

The ad, which was distributed in Veja Rio for a selected mailing, was made with a solar panel as thin as paper and a plug for people to connect their phone. The ad took eight months to produce, six months of technology development and two months of printing.

 
"NIVEA Sun protects skin from the sun, allowing even more people to enjoy sunny days. Our goal is to offer benefits that go beyond skin care, so when the agency introduced the ad to us, we found the idea innovative and one that directly linked to our position,” explains Tatiana Ponce, director of marketing and trade for NIVEA.
 
 
Credits

Brand: NIVEA
Product: Nivea Sun
Title: Solar Charger Ad
Client Approval: Tatiana Ponce, Ligia Annunziato, Ana Borges
Agency: Giovanni + Draftfcb
General creative director(s): Joanna Monteiro, Max Geraldo
Editor: Felipe Cirino
Art Director: Paul Junger, Felipe Petroni
Photographer: Platinum
Art Buyer: Tina Castro, Daniel Gonçalves
Account Team: Cristiane Pereira, Juliana Nascimento, Tania Müller, Carlos Eduardo Fernandes, Mariana Mozzaquatro, Larissa Lacerda
Planning: Lia Bertoni
Media: Alexandre Ugadin, Tiago Silva, Rachid Antun
Technology: Gerson Lupatini
Creative Technologist: Marcio Bueno
RTV: Vivi Guedes, Manoela Estellita
Producer (Case): Pilot
Director: Dani + Chalabi
Sound producer: Dafne Music