Giant Spoon Adds Julie Berger as First Chief Media Officer

As an award-winning, integrated agency with one of the most creative media planning and buying practices in the ad industry, Giant Spoon has announced the hiring of its first chief media officer, Julie Berger.

As a media veteran with extensive brand, agency and media publisher experience, Julie most recently led the investment practice for WPP’s agency, EssenceMediacom. Prior, Julie was brand-side, as the media client leader at Farmers Insurance, where she brought performance and brand media together. She also spent 10 years at IPG’s Initiative Media, most notably as co-lead of its Investment practice on the west coast. From humble client service beginnings at iMall, which was later acquired by Excite@Home, to her longest tenure on the media supplier side of the business building out the ad network capability at Valueclick, Julie has had her hands in nearly every aspect of the media space.

“Adding Julie to our leadership team will enable us to expand our services and skill set across our industry-renowned creative media practice,” said Laura Correnti, partner at Giant Spoon. “As we approach 10 years as an agency, we look forward to the impact Julie will have on elevating our strategic and digital media capabilities to meet modern marketing needs - further supporting our efforts to move media’s role from being transactional to transformational.”

“Joining Giant Spoon to stir shit up at the intersection of creative and media is an exciting career evolution for me,” said Julie. “From my point of view, Giant Spoon has reimagined the process and meaning of the lost art of advertising when creative-driven media breaks through the noise, resonates in culture, and takes a truly integrated approach – which is key in making a transformative impact for brands. I’m excited to join the team and continue to push up against the traditional models to help our brand partners standout in what is often a sea of sameness.”

As an integrated agency that develops creative media solutions at scale, Giant Spoon is the media agency of record for clients including GE, MassMutual, and the NY Mets.