As soon as the dates for Cannes Lions were confirmed, we told Siri, “Block out June 19 to 22. We are hanging out with LBBOnline on the shores of the French Riviera.”
And who wouldn’t want to spend those luscious summer days stepping out and socializing with the most innovative, creative people in our industry? This is one of Kodak’s favorite weeks of the year, because it’s a blast for us to see how you use our motion picture technology on your amazing and imaginative projects. We are continually awed and inspired by the stories you tell in under :60.
You understand better than anyone that our tools are your best friend in production and in post. And you make us look oh so good, evidenced by the victorious history that spots captured on Kodak have had at Cannes Lions, including the last three Film Grand Prix winners.
We will always get along famously with you. We’re not that different. You are raw and organic. You can be deep and lavish. You are an original who won’t compromise. You connect and resonate with audiences. You are worth every penny. Just like Kodak film.
So, cheers to those who know that Gold Lions are born from gold cans! We are looking forward to catching up with you on the beach. Oh, and …“Siri, remind us to pack the suntan lotion.”