Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
French Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South African Edition

Get 'On the Board' with State Farm's Competitive 100 Acts of Good Challenge

Creative

ADD TO COLLECTION

DDB Chicago helps the insurance company demonstrate the power of collective good in advance of its 100th anniversary

Get 'On the Board' with State Farm's Competitive 100 Acts of Good Challenge

State Farm has launched a new TV ad entitled 'On the Board' which sees the insurance company demonstrate the power of collective good. To do so, State Farm is challenging all agents and employees to do 100 acts of good in advance of its 100th anniversary in 2022. These individual small actions can have a collective big impact in local communities across the country.

'On the Board' was led by DDB Chicago, working together with director Ian Pons Jewell. The treatment brings the story to life through acts inspired by real deeds performed by State Farm associates and agents. Told through an escalating friendly competition between coworkers, it shows them going to greater lengths to top each other’s good as they work to meet the 100 acts goal.