Get Every Last Drop in Cheeky Heinz Ketchup Campaign

The Last Drop’ is the latest campaign from Heinz and Le Pub, which made its debut across OOH, social, digital and print this week, and plays tribute to the people willing to go the extra mile, defy social convention and generally allow themselves to look silly, so long as they can get the last drop of Heinz Tomato Ketchup.

Built on real consumer insight and stories just like this one, The Last Drop shows Heinz fans discreetly (and indiscreetly) licking Heinz ketchup from just about everywhere, including baby’s heads, steering wheels and of course, clothing (the ultimate ketchup canvas).

The campaign forms part of Heinz’ global brand platform which pays homage to the brand by celebrating the irrational love people have for HEINZ.

Thiago Rapp, director of taste elevation and masterbrand at Kraft Heinz comments, “At Heinz, we are consumer obsessed and leaning into consumer insight and behaviours allows us to connect with our fans in a way that really resonates. This ad is dedicated to the sauce superfans willing to do whatever it takes for the last drop of Heinz Tomato Ketchup. We wanted to create something that speaks to our fans, and if any one of them looks at the ad and says, ‘that’s me!’ then we’ll have done what we set out to achieve. It’s also testament to our teams’ ability and willingness to move at speed to capture a moment in time, whether that’s a culturally defining moment or something that simply puts a smile on people’s face.”