Get Cheesy Goodness on the Go with VELVEETA’s Single Serve Offering

VELVEETA is redefining the condiment game with its latest innovation, Vel2Go. Marking the brand’s first single-serve offering, VELVEETA is taking its iconic rich, creamy texture and melty, cheesy goodness to the next level by offering cheese lovers a convenient, on-the-go way to indulge anytime, anywhere. Vel2Go is the first on-the-go cheese packet on the market and marks the brand’s expansion into a new category - bringing ultimate cheesy pleasure to fans in a new way that makes it easier than ever to elevate any meal.

Kraft Heinz and creative agency Johannes Leonardo dreamt up Vel2Go, encouraging pleasure-seekers to live 'La Dolce Velveeta,' and embrace what the brand stands for – unapologetically living for outrageous pleasure every day and indulging in the things they love most.

One in four millennials and gen z bring their own condiments on-the-go to elevate everyday meals. Yet, cheese lovers are left dissatisfied due to lack of convenient, cheese condiments – until now.

For over 100 years, VELVEETA fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like nachos, hamburgers, vegetables – even a bowl of ramen. Now, with the launch of Vel2Go, the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings – whether it be drive-thru fries or a stadium hot dog.  

“Our fans know VELVEETA is more than just cheese – it’s a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” said Stephanie Vance, brand manager for VELVEETA. “We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t.” 

“People have started treating their favourite condiments as an extension of their personality - something they take pride in bringing everywhere," noted Marjorie Vardo, associate creative director at Johannes Leonardo, "Fans have been unapologetic about putting Velveeta on everything for a long time, but they’ve never been able to take that energy with them everywhere. That changes now with Vel2Go.” 

The launch of Vel2Go comes on the heels of the brand’s launch of ready-to-eat queso earlier this year, reinforcing VELVEETA’S efforts to double down on new formats and go all in on cheesy pleasure. Vel2Go is also the latest example of how VELVEETA is encouraging pleasure seekers to live “La Dolce Velveeta,” and embrace what the brand stands for – unapologetically living for outrageous pleasure every day and indulging in the things they love most.