Hello, and welcome to Euphoria. Please remove your shoes (shiny green cowboy boots, may however, stay). Now step away from the rat race, and dance/skip/whatever to your own tune - or rather, Georgia’s new tune. 

The creation of another straight-from-the-editorial-pages, uber stylised video, is Fa and Fon’s latest work; directing ‘It’s Euphoric’ for California via London-based artist Georgia. The vision for the carefree single’s video was imagined around a blissed-out state, one devoid of comparison and competition. 

The result is yet another confident jaunt in the world of music videos for Riff Raff’s Nursery of Evil duo, and a campaign for the simple joys to be found among our laps around the sun.