Geometry Wins Big at El Ojo de Iberoamérica

Geometry, WPP’s End-to-End Creative Commerce Agency, has garnered 22 awards at the 22nd annual El Ojo de Iberoamérica in Buenos Aires, Argentina, one of the most important creative festivals in the region.  Collectively the wins for Geometry Argentina, Geometry Mexico, Geometry Colombia and Geometry Costa Rica include a Grand Prix, 7 Gold, 6 Silver and 8 Bronze.  

A Grand Prix in audiovisual production was awarded to Geometry Argentina for Cinemark-Hoyts’ “Robot”, the centerpiece of a comprehensive campaign unveiled early this year.  The campaign highlights the magical quality of going to the cinema, conveyed in a robot love story for theater chain Cinemark and Hoyts.

The region also received recognition for Best Country Idea across Argentina, Colombia and Costa Rica.  In conjunction with the awards, El Ojo released their annual country rankings with Geometry Costa Rica ranked #1 in the country, Geometry Argentina ranked #3 (and #10 in Latin America), Geometry Mexico ranked #3 and Geometry Colombia ranked #5.  Geometry Mexico was also ranked #1 in Graphic Production across Latin America.

Commenting on the wins, German Yunes, CEO, Geometry LATAM, says “This recognition at El Ojo reflects Geometry’s continued evolution and the outstanding performance of all our teams working with clients across Latin America.”

“Four offices winning awards, along with them being ranked in the Top 5, is a testament to our commitment to creativity and shows that time and again we deliver solutions – locally, regionally and globally- that drive impact and conversion,” added Juan Jose Posada, Executive Creative Director, Geometry LATAM.

The winning streak comes on the heels of Geometry Argentina’s recent Gold and Bronze Effie wins for Volkswagen’s “The Sand Ad” at Effie Argentina.

Winners include:

Geometry Argentina – Cinemark Hoyts “Robot” (Audiovisual Production)

El Ojo Graphic Production

Geometry Mexico -- #1 in Latin America

Best Country Idea

Geometry Colombia – 2nd place, The Good Drug Trafficking

Geometry Costa Rica – 2nd place in Best Idea in Central America and the Caribbean, Rubbish Rubbish

Geometry Argentina – 3rd place, Robot

Country Rankings

Geometry Costa Rica -- #1 in Costa Rica

Geometry Argentina -- #3 in Argentina, #10 in Latin America

Geometry Mexico -- #3 in Mexico

Geometry Colombia -- #5 in Colombia

Geometry Argentina – Cinemark Hoyts “Robot” (Audiovisual Production – Art Direction)

Geometry Argentina – Cinemark Hoyts “Robot” (Audiovisual Production –PA4 – Special Effects)

Geometry Argentina – Cinemark Hoyts “Robot” (Audiovisual Production – PA6 – Direction)

Geometry Argentina – Cinemark Hoyts “Robot” (Film – FL10 – Recreation, transport and tourism)

Geometry Argentina – Volkswagen “Vaivenes” (Print – GR6 – Cars)

Geometry Colombia – Fundación Colibrí / Ayuda hummanitaria para Venezuela “The Good Drug Trafficking” (Sustainable – ST7 – Social)

Geometry Argentina – Cinemark Hoyts “Robot” (+Female Producers), Natalia Loiacano for editing 

Geometry Argentina – Cinemark Hoyts “Robot” (Audiovisual Production – PA1 – Photography)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Print Production – PG2 – Best Art Direction)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Print Production – PA1 – Best Original Photography)

Geometry Mexico / Geometry Costa Rica – Essential Costa Rica “Rubbish Rubbish” (Sustainable – ST6 – Ambient Media)

Geometry Colombia – UN “Peace Products” (Design – DG7 – Packaging)

Geometry Argentina – Cinemark Hoyts “Robot” (+Female Creatives), María Lujan Donaire, Creative Director, Argentina  

Geometry Argentina – Cinemark Hoyts “Robot” (Film – FL21 – Commercial up to 180 seconds long)

Geometry Argentina – Volkswagen “Tejidos” (Print Production – PG2 – Best Art Direction)

Geometry Argentina – Volkswagen “Vaivenes” (Print Production – PG4 – Best Illustration)

Geometry Argentina – Volkswagen “Vaivenes” (Outdoor – VP14 – Posters, Indoor)

Geometry Argentina – Volkswagen Amarok “The Sand Ad” (Media – CM10 – Events and actions in the public space)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Print – GR12 – Public good and government messages)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Print Production – PG1 – Best Copy)

Geometry Mexico / Geometry Costa Rica – Essential Costa Rica “Rubbish Rubbish” (PR Digital & Social – DS06 – Viral Marketing)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Outdoor – VP09 – Public good and government message)

Geometry Mexico – Coca-Cola “It’s time to get together to eat” (Print Production – PG2 – Best Art Direction)

Geometry Mexico – Mexico Red Cross “The Red Cross calls you” (Print Production – PG3 – Best Original Photography)

Geometry Colombia – Fundación Colibrí/ Ayuda hummanitaria para Venezuela “The Good Drug Trafficking” (Sustainable – ST7 – Social)

Geometry Colombia – UN “Peace Products” (Sustainable – ST7 – Social)