Geometry UK Hires Ramesh Krishnamurthy and Umair Khan

Geometry UK has announced two key appointments as part of a strategy to accelerate client growth through omni-channel and digital commerce.

Ramesh Krishnamurthy (left) has joined as director of digital, technology and experience. As a senior marketing professional with over 25 years of marketing, digital transformation and technology experience, Ramesh joins Geometry as part of the capability leadership team. Ramesh will deliver growth and increased experience across ecommerce, D2C strategies, proximity marketing models and digital transformation. He has launched an online category management tool, giving clients data, insight and recommendations needed to escalate growth across eCommerce, D2C and social selling. He is also working on 'Category First Growth Strategies' to deliver improved channel penetration.

Comments Michelle Whelan, Geometry CEO, “Ramesh joins Geometry at a perfect time to help drive our omni-channel capability from physical to digital. His innovative omni-channel skills will also offer our clients expertise across global and local growth strategies.”

“Geometry has always been my choice as it is one of the best and largest agencies in the space of changing and modifying consumption behaviours across categories. With strong capability pillars and a rich customer base, it is the only agency providing sustainable and seamless omni-channel solutions. I am glad to be a part of Geometry’s evolution,” said Ramesh Krishnamurthy.

Ramesh was business consultant with Happiest Minds (UK), a next-generation digital transformation, infrastructure, security and product engineering services company. He was subject matter expert for the Consumer Product Group and Retail Business, working with global FMCG, retail and luxury brands in the UK and across Europe.

Data and technology achievements include creation of a Proximity Marketing framework with solutions based on customer opt-in options from out-of-store to in-store shopping experiences. He helped build a machine learning and business analytics framework to create actionable insights in category management for FMCG customers.

Prior to Happiest Minds, Ramesh was global managing director of digital creative services company, Basil UK, working with global companies and advertising agencies. Through digital and data, he led marketing and business efficiencies programmes for Unilever, SC Johnson, Pepsi, Thermopatch BV, HayGroup and Lenovo.

Umair Khan (right) joins as Geometry Amazon channel lead. Umair brings in-depth knowledge of Amazon’s strategy, ecosystem, category performance and best-in-class activation on the platform. He has rich understanding of behavioural psychology that drives and influences shopper behaviour online.

Comments Debbie Ellison, Geometry's head of digital, “Umair has unrivalled expertise with a retailer where brands have ambitious plans. He will help our clients successfully navigate the complex Amazon ecosystem to deliver growth retail strategies for both brand and retailer."

In his previous role, Umair managed and grew multi-million-pound accounts and categories across health and personal care working with P&G, Philips, Reckitt Benckiser, Kimberly-Clark J&G and GSK to name a few. He has led marketing campaigns, product launches and events-based activity. Prior to Amazon, Umar worked in retail finance, investments and financial compliance.

Umair Khan comments: “Agency side of the business has been an attraction for some time and I was looking to move to a company with retail and digital at its core, inspirational and innovative leadership - and frankly, a great team of people to work with. Geometry has it all and I'm delighted to be here."

The arrival of Ramesh and Umair are the latest in Geometry’s omni-channel and digital commerce investment to help change human behaviour and create client growth. 2017 saw the launch of Captivate thought leadership platform, and global e-commerce accelerator, plus, a move into sensory reality marketing.