Geometry Names Will Good as First Global Head of Business Development

Geometry, WPP’s end-to-end Creative Commerce agency, announces promotion of Will Good to the newly created role of global head of business development, reporting directly to global CEO Beth Ann Kaminkow. 

In this new role, Will is responsible for building a more robust global new business infrastructure to deliver against the agency’s strategic priorities. He will oversee all aspects of new business acquisition, aligning the global and local market growth strategy for accelerating outcomes.

“Geometry is in the midst of an exciting transformation since the appointment of Beth Ann and Stacey Ryan-Cornelius in 2019.  A core part of that journey has been a re-positioning of our solutions to deliver faster and more meaningful growth for both new and existing clients. I am incredibly honoured to work across the strong leadership team that has been put in place to make Geometry even more valuable to marketers as were reimagine the role of creativity in their commerce strategies,” said Will. 

Commenting on the importance of this role, BethAnn Kaminkow, Global CEO added: “We are witnessing the elevation of commerce as both marketing and media in the way brands are just sold but are discovered today. Will has a passion for disruptive and future forms of marketing and is a true pioneer when it comes to building partnerships to drive growth.”

She continued: “Serving as Geometry lead on Coca-Cola since the agency’s inception and as our fearless EMEA new business leader, Will’s proven ability to manage, service and grow businesses globally with commerce at the core will steer our teams in the right direction to identify and spot those opportunities that deliver sustainable business results.“

This announcement is the latest in a string of global leadership appointments and promotions made by Beth Ann Kaminkow in an effort to bring its 40+ markets closer in as a network. Under her leadership, Geometry has unveiled a new proposition and simplified offer as it sets out ‘to reimagine commerce’, revealed a new tech-enabled, collaboration platform and approach – Living Commerce – accelerated by the global pandemic, and restructured its leadership with a focus on a new triumvirate that deeply connects consumer insights to strategic and creative execution across the full consumer journey.