Geometry Global, the largest and most geographically complete activation agency in the world, was today confirmed as leading agency network among the crème-de-la-crème of Russian agencies. The news was revealed when the Association of Communication Agencies of Russia (AKAR) announced its annual ‘Creativity Ratings’, the most reliable benchmark of achievement in Russia’s advertising industry.
Geometry Global rose impressively in the rankings, which are based on 2014’s achievements, to become the leading international agency network. It was also named best agency for Interactive, No.2 for Creativity and third place for Brand Design. Local agency Voshod took the lead on the local stage.
Geometry Global’s success was gained during its first full year in which the Russian agency received several prestigious awards on the international stage. These included Cannes Lions, CLIO Awards, London International Awards, Cristal, Epica, Eurobest, Golden Drum and Golden Hammer Awards for their award leader, ‘Get Well Kit’ for Sanofi-Aventis, among many others.
Pietro Leone, CEO of Geometry Global EMEA, said: “Russia is currently witnessing an explosion of creative talent and, because of this, is becoming recognized as an industry hub.
The impressive success of Geometry Global Russia in its first full calendar year places us right at the heart of that and it is fantastic to be recognized for our creativity and effectiveness as we contribute to this transformation. Congratulations to all the team!”
Maria Kovaleva, Managing Director Geometry Global Russia, added: “I am delighted with this news and would like to thank and congratulate the team and our clients who made it possible.
We are encouraged by this success and ready to develop new bright ideas that can change the world around us for the better.”
AKAR Creativity Rating has existed since 2007 and assesses the achievements of advertising agencies in both Russian and international advertising festivals. The announcement of these rating results is the most important event in the advertising industry of Russia.