Genevieve Woods Joins Media.Monks as General Manager for Ireland

Media.Monks - S4 Capital’s global, purely digital, unitary operating brand - announces the appointment of Genevieve Woods as its general manager for Ireland. Genevieve will work together with the digital company’s managing director for the UK and Ireland Joanna Cotton and lead growth and operations for the company. Out of Dublin, Media.Monks serves clients such as Google and LinkedIn, as well as a roster of local Irish clients.

Genevieve brings her extensive experience across strategy through digital, advertising, marketing technology and CRM from her long career in marketing and technology, working with clients such as Dell, Jaguar Land Rover, PayPal, NFL and Honda. She joins Media.Monks from Accenture where she led marketing and communications for The Dock, Accenture's flagship global innovation hub based in Dublin. Additionally, she was involved in the publication of several pivotal research reports on business strategy and the potential impact of technologies like generative AI on different industries. Wood has built her expertise at other previous agencies such as Leo Burnett's Arc agency, Karmarama (now Accenture Song), and Grey.

Genevieve Woods, said, “Media.Monks is among the most exciting companies in Ireland right now. We’re living in a time where technology and sustainability questions are shaking up our industry norms. The needs of clients and customers are evolving, rapidly. But even among the disruptors, Media.Monks stands out. The relentless pursuit of innovation in Media.Monks knows no bounds and I’m hugely excited to be part of a group that’s pushing the limits, redefining what’s possible, and delivering real, meaningful impact for our clients.”

Joanna Cotton, managing director UK & Ireland at Media.Monks added, “With her extensive experience both in technology and marketing, Genevieve is a great fit for Media.Monks. From Dublin our teams work on the biggest technology clients across Ireland, the UK, EMEA and the world. It’s great to have someone with Genevieve’s experience to lead local market growth and our teams with both an innovation and client-focused approach.”

Victor Knaap, CEO EMEA of Media.Monks, shared, “We see great growth potential in Ireland, especially with the strong technology partnerships we have in place with the leading tech brands in the world. With Genevieve on board we’ll continue to unlock growth for the Irish market and the UK.”

Media.Monks currently has more than 50 employees in its Dublin office who work together with approximately 8000 other Monks across global markets providing media, data, social, platforms, studio, experience, brand and technology services to its clients.