GEICO Insurance Defrosts Caveman for 'Legend of the Lizard' Documentary

In a year in which every brand from Barbie to Air has inspired a film, it only felt right for GEICO to make one of their own. Audiences will learn more about why GEICO contacted Caveman in a new, two-minute spot coined, 'Caveman Cuddles,' scheduled to air on Saturday, January 13th. Created by The Martin Agency, the story will culminate into a twist that sets the brand up for a creatively ambitious play just in time for this year’s Super Bowl. 

Last month, after a decade-long hiatus, GEICO brought back The Caveman with a formal invitation to star in an upcoming film. After many nightmare-filled sleeps, The Caveman agreed to put his past behind him and participate. 

This Saturday, January 13th, during NBC's Saturday Night Football streaming on Peacock, The Caveman, his wife Tina, and the general public will get their first glimpse of the exclusive trailer for GEICO’s new film bundled within a two-minute long-form commercial (coined ‘Commercial Cuddles’). Will seeing it help our anti-hero finally work through his deep-rooted trauma? No.  

It cues Caveman’s next emotional breakdown. And sets the stage for the full GEICO documentary that turns out to be about a different GEICO celebrity…

Within the spot, viewers will get to watch the exclusive 'Legend of the Lizard' trailer, a new 15-minute documentary that GEICO has produced and will release ahead of the Super Bowl. In addition to the trailer, the GEICO Gecko and Caveman will take over GEICO’s Instagram and TikTok engaging with the trailer and walking down memory lane.

The spot was directed by World War Seven director David Shafei. He said, “Bringing more films to the GEICO Cinematic Universe has been an honor. All the commercials I’ve directed for GEICO recently - including bringing the Caveman back to life - incorporate what I love most about directing comedy: playing it straight and letting the jokes work for themselves. However, it’s not a joke that the Gecko is one of the most influential figures in business and advertising, so of course, he got his own prestige documentary with its own cinematically absurd trailer.”