Gatsby Deodorant Campaign Unleashes the Extraordinary Men

In the 'deo spray' market, every brand communicates in the same way, that is, to appear cool.

But Gatsby stands out by going beyond the norm to promote and uplift the concept that being ordinary can still be exceptional without any need for exaggeration.

Gatsby's campaign aims to redefine the notion of 'coolness' by highlighting 'The Extraordinary Men' who depart from traditional societal norms and remain true to themselves, unapologetically. In their video campaign, they take a light-hearted approach, revealing the fact that being ordinary has its own distinct identity and value in society, which can be just as notable as anything else.

Gatsby needs to connect with the audience and convey that it's perfectly acceptable to be oneself, without trying to be something they're not, and that being 'simple yet exceptional' can be a powerful statement in itself. By breaking away from the norm, Gatsby urges people to embrace their unique qualities and take pride in who they are, without the need to pretend or assume a bigger role than required.