Game of Thrones' Kit Harington Fronts New INFINITI Film from CP+B LA
INFINITI marks the launch of the dynamic INFINITI Q60 with a film starring one of the world’s most talked about actors, Kit Harington. Emmy-nominated Harington is a fearless craftsman who has risen to prominence through his much-lauded recent performances on stage and screen. Now, he stars in an exhilarating short film for INFINITI’S Q60 titled Tyger.
The one-minute film opens with Harington striding towards the Q60. He settles in the car and dramatically begins reciting William Blake’s primal poem, The Tyger. Harington’s intense performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington.
“What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful,” says Kit Harington. "Blake’s The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction."
Melissa Bell, INFINITI’s Senior Director of Marketing said: “Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from him in Tyger. In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors – a winning combination.”
Harington’s Tyger film is one of three new films being released to mark the launch of the Q60. INFINITI are due to release web films in the coming weeks of Audio Engineer and Music Technologist guru and Sneaker Designer Sophia Chang.
Creative Agency: CP+B LA
Category: Automotive , Cars
Genre: Dialogue , People