Fuseideas Wins Tourism Santa Fe Account

Tourism Santa Fe has named Fuseideas as its new advertising and marketing partner, according to Dennis Franczak, Chief Executive Officer of the full-

service advertising agency. The account, previously handled by TKO Advertising in Austin, Texas, was awarded after a 10-agency review. The multi-year contract is expected to exceed $900,000 annually.

Fuseideas will lead the creation of new print, broadcast, digital and social media marketing for TOURISM Santa Fe. The agency was praised for its “wide range of capabilities, level of service, travel and tourism expertise with a history of marketing success,” by Randy Randall, Executive Director of TOURISM Santa Fe.

Commenting on the new opportunity, Mr. Franczak said, “We are excited to get to know the community of Santa Fe, the businesses, hotels and other stakeholders. We look forward to collaborating with them to truly position Santa Fe as ‘The City Different.’ ”