FUSE Create Produces Groundbreaking AI Event for Global Risk Institute

FUSE Create, a leading creative agency based in Toronto, has partnered with the Global Risk Institute (GRI) to produce the inaugural Hinton Lectures, titled 'AI Rising: Risk vs Reward.' This cutting-edge event, set to take place on October 28th and 29th, 2024, at the John Bassett Theatre in Toronto, promises to be a landmark exploration of artificial intelligence and its impact on society.

FUSE leveraged its experiential marketing and creative expertise to develop an immersive experience that aligns with the event's AI-focused theme. A fully integrated campaign was produced by the agency to drive 2,400 in-person attendees over the two evenings and unlimited live-streaming participants, along with a full media and PR plan. The event was fully booked within two weeks of launch. 

“Our team is incredibly excited to bring this complex topic to a grand stage. We’re currently adapting our business with AI enhancements in real-time, making it so rewarding to learn from the these experts.,” says Stephen Brown, CEO of FUSE Create. “We’re pleased to make AI accessible and engaging for attendees, aligning with the event's goal of enhancing knowledge and understanding of AI's complex landscape.” 

The two-day conference, hosted by Nobel Prize laureate Geoffrey Hinton, will feature lectures by Jacob Steinhardt, assistant professor at UC Berkeley and a distinguished AI researcher. A recording of the livestream will be made available to watch on October 31st. 

Sonia Baxendale, president and CEO of GRI, emphasized the importance of the event, stating, "As AI continues to shape our world, it's essential that we consider both its vast opportunities and the challenges it presents.”

To learn more about the event, visit the website or message Vanessa Francone.