Full Punch Cooks Up Some New Business with Midland Appliance

Following a competitive review, Midland Appliance has selected Full Punch to lead its strategic re-brand as the appliance retailer puts its emphasis on growth and brand communications.

Founded in 1984, Midland Appliance is a Vancouver-based appliance retailer specializing in luxury appliances and residential development projects, catering to a wide variety of industry professionals including designers, architects, builders, and contractors.

Earlier this year, Midland conducted their review to find the right agency partner to help clarify their brand story and communicate their message to establish Midland’s reputation in the market.

“We’ve spent the past year laying the groundwork to take advantage of our growth opportunity. With new store openings in the pipeline, a great partner network, and a strong team, we are operationally poised for growth. We’re now at a point where we need our brand to catch-up, to help accelerate our potential,” says Jaclyn St. Pierre, brand marketing manager at Midland Appliance. “We selected Full Punch as our partner because they demonstrated the best combination of professional chemistry, shared values, and passionate creativity.”

“We’re excited to be working with another well-established and ambitious brand” says Mike Leslie, President and Partner of Full Punch. “As Midland expands its reach in the province, we know that ensuring Midland has a strong Brand Stance along with compelling creative will be integral to their growth.”

With the re-brand well underway, Midland Appliance is set to roll out the new positioning and identity this fall, with new store openings happening early 2022.