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Creative

Frucor Suntory Promotes Newly Launched 'V Pure' Energy Drink in Latest Campaign

Campaign created by TKT Sydney

Frucor Suntory Promotes Newly Launched 'V Pure' Energy Drink in Latest Campaign

To help launch V Pure, an energy drink with five naturally-sourced ingredients, TKT Sydney has teamed up with FINCH's Benji Weinstein for the fifth time to create another installment in V's, 'The Massive Hit That Improves You A Bit' campaign.

V Pure is a game changer in the energy drinks category - providing more choice for Australians seeking an energy-boosting drink with naturally-sourced ingredients, and no added sugar or artificial flavours.




TKT Sydney said: "It's fun to build on the huge success of V's previous campaigns. But like the drink itself, we wanted to reinvigorate the format this time around with a little self-awareness and a cast of badass warriors."
 
Frucor Suntory commented: "V has been able to drive category growth for many years through innovation and consistent communication. We're excited that with the launch of V Pure, we'll be able to continue driving category value and keep building on our successful comms platform."
 
Supported by a $5.5 media spend, the campaign launches October 2nd with a 30" and 15' TVC. Cinema, digital, social and OOH will roll out across October, along with the biggest shopper and in-store activation campaign in the brand's history.
 
Client: V Energy, Frucor Suntory
Marketing Director: Mark Wiedermann
Head of Energy: Karl Davies
Senior Brand Manager: Lennart Sipsma
Senior Brand Manager: Emma Raymond
Creative Agency: TKT Sydney
Public Relations: Porter Novelli
Media Agency: OMD
Production Company - FINCH
Director: Benji Weinstein
Executive Producer: Corey Esse
Producer: Emma Lawrence
Director of Photography: Andy Commis
Production Designer: Neville Stevenson
Costume: Kylee Strathdee
Editor: Dave Whittaker (The Editors)
Grader: Ben Eagleton
VFX: Fin Design + Effects
Sound: Otis Studios