Frozen Yogurt Brand Lick Is Selling Shares, Grab 'Em While They're Hot

Backed by Innocent Drink’s marketing genius, UK’s famous froyo guys Ky and Owain have made Lick shares available to the public via the crowd funding website Cowdcube.com

Ky and Owain, co-founders, started working together whilst in school, and made home-made frozen yogurt in their parents kitchens to sell on a small ice-cream trike in Tenby, Wales. They saved up and got a 2nd trike, then leased a whole beach, and finally moved to Brighton in 2008 to open Lick - the UK’s first ever froyo shop. Lick tubs are now on sale nationwide in Sainsbury’s, Waitrose and Ocado – making Lick a true modern entrepreneurial success story. Their frozen yogurt is the only 100% yogurt froyo in the world, and the brand has received marketing awards from O2 Smarta and The Guardian for marketing excellence.

One notable supporter of Lick is Dan Germain – the person responsible for building the Innocent Drinks brand, who has just invested in Lick shares and commented the following on the Crowdcube forum: "I am approached for advice by start-ups pretty much on a daily basis, especially those in the world of food and drink. I have to say that of all the people I've come across, and of all the proposals I have seen, the Lick boys probably have the killer combo - a smart founder group who work brilliantly together and trust each other; amazing and unique products; and a brand that works beautifully and naturally." 

Lick’s Crowdcube.com campaign is over half funded already with over two weeks to go. 

Co-founder Owain says: "We have a strong brand following and it’s amazing to be able to offer these fans the chance to be a big part of our journey. We already have over 180 people who have invested in Lick shares – we’ll have a massive party afterwards to welcome them into the family."