LBB is offering free new tools for students, revolutionising how emerging professionals in the creative industries access marketing, comms, advertising and filmmaking insights, democratising industry education in the digital age.
In a time where technology is fundamentally changing how young professionals and students learn, LBB believes it is important to prioritise transparency and innovation. By providing a centralised and free ecosystem of resources for students and young professionals, LBB is fostering trust between users and companies, empowering students to expand their knowledge beyond the classroom, and redefining professional interactions within the creative industry.
Key features for students include:
All content on LBB is free-to-view and free-to-read. Students have unrestricted access to our entire database and platform (including news articles, featured journalism, reports, and video content). This allows students to develop a comprehensive understanding of industry trends and best practices without constraint. This fosters a more trustworthy bond between companies and the next generation of their employees by offering transparency and real-world context to students.
LBB has built a powerful global network spanning more than 70 different countries, dominating every major advertising market worldwide with essential news, work, and career opportunities. With such a broad reach, students gain visibility across all company types and creative disciplines, opening doors for opportunities in markets that were previously thought inaccessible.
LBB’s curated library hosts over 70,000 campaigns from the world’s leading brands and agencies, creating unparalleled resources for both inspiration and research that students can explore, building their creative literacy and exposing them to diverse creative approaches. By utilising the website’s smart filtering tools and tags, users can narrow down their results by sectors, locations, genres, and more without stress.
LBB’s customisable profile allows users to create a personalised digital portfolio by following companies, saving inspiring campaigns, and creating collections. By generating a more engaging and relevant experience catered to each user, students can build their professional identity and continue to develop their voice in the industry.
Beyond inspiration and education, LBB’s job board and company profiles provide direct pathways to professional opportunities worldwide through our network of over 2000 member companies. Each profile offers valuable insights into potential employers, helping students identify organisations that align with their values and ambitions.
“Our mission is simple. We believe talent shouldn’t be priced out,” said Matt Cooper, CEO. “We understand the industry won’t survive if we don’t look after the next generation and give them an equal opportunity to learn, grow, and succeed.”
Utilising these new tools, LBB can serve as a career catalyst for the next generation of professionals, allowing students to connect and understand the industry with no limitations
Students can register for a free personal profile today at this link. To learn more about LBB and how it works, visit here or contact marketing@lbbonline.com. For the latest updates, follow us on LinkedIn, Twitter, Instagram, and TikTok.