Frank’s RedHot 'Shakes' Things Up in Latest Campaign

Frank’s RedHot, the world’s #1 hot sauce is shaking things up with its new Shake Campaign. We squeeze mustard, we spoon mayo, we slap ketchup, and now… we’re celebrating the unmistakable action of adding a shake of Frank’s RedHot to light up the taste buds. 

From pizza to buffalo chicken dip, Frank’s is encouraging consumers to put shake that $#!t on everything - a new way to enjoy their favourite hot sauce! The campaign is complemented by another iconic staple - Harry Belafonte’s Jump in the Line. The classic song perfectly represents the 'oldie but a goodie' essence of Frank’s RedHot, leveraging its timelessness to connect with a new generation of hot sauce fans in a fun and playful way.

Tabata Gomez, chief marketing officer at McCormick & Company, Inc. said, "The Shake Campaign highlights how great things happen when you shake Frank’s, no matter where you are or what you put it on. Every bite with Frank’s RedHot is just better and every shake has the power to truly transform your eating experience. There’s no limit to what people put Frank’s RedHot on - from pizza to nachos, and of course, Buffalo wings - the options are endless."