Frank’s RedHot and Paris Hilton Glam Up Big Game Eats

Frank’s RedHot is upping the ante with pop culture icon, Paris Hilton, just in time for Big Game 59.

“Paris Hilton is a consummate entertainer who knows a thing or two about what’s hot and what’s not,” says Tabata Gomez, chief marketing officer at McCormick & Company, Inc. “I think fans are going to love seeing Frank’s with Paris’ flair and tongue-in-cheek personality - an invitation to all to go bold and dial up their game day flavours. Hit us with your most out-there food pairings.”

The collaboration with Paris’s next-gen media company, 11:11 Media, has Paris making irresistible game day recipes, and encouraging fans to show how they heat up their favourite foods with Frank’s for a chance to win exciting prizes that include enough cash to get them Frank’s RedHot for life. Fans can follow Frank's RedHot on Instagram as Paris Hilton changes up her catchphrase 'That’s Hot' to make it 'That’s RedHot' for a rousing game day experience. 

“Whether you’re rooting for a team, the commercials or the halftime show - I’m here to make sure all football foods are full-flavored and totally slay,“ says Paris Hilton. “That’s why I’m collaborating with Frank’s RedHot to shake up game day spreads with unmatched flavour. The real MVP is the host… now that’s RedHot.”

Paris will challenge fans to put Frank’s RedHot on their favourite foods for a chance to win - leading up to the Big Game, from Feb. 3rd through Feb. 9th. In honour of the 59th Big Game, 59 lucky winners will receive $1,000 USD in cash, enough to get Frank’s RedHot for life. Five additional winners will score the cash prize plus an ultra-exclusive, custom crystal-bedazzled bottle of Frank’s RedHot, designed in collaboration with Hilton. To enter for a chance to win, fans can share videos or photos of foods they’re heating up with Frank’s RedHot for the Big Game by tagging @FranksRedHot and including #FranksSweepstakes. Entries can also be submitted here. Limit one entry per person.

Paris is no stranger to the kitchen as she previously hosted the light-hearted show 'Cooking With Paris,' where she brought her fun, over-the-top style to every dish. With this collaboration, Paris flexes her foodie sensibilities to show fans how to create iconic Frank’s RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings.

According to analysis of search traffic examining nearly 1,300 different types of foods and about 300 dessert-related keywords, Buffalo Chicken Dip was dubbed 'the undisputed champion of Super Bowl snacks,' found to be the most popular savoury food in 29 US states. The National Chicken Council just released its annual Chicken Wing Report, projecting Americans will consume 1.47 billion chicken wings while watching this year’s matchup.

“Whether you’re rooting for a team, the commercials or the halftime show - I’m here to make sure all foods are full-flavored and totally slay,“ adds Paris.