Frankie Muniz Avoids the Middle with Spirit Airlines' Blocked Seats

Spirit Airlines' newest ad from Tombras takes flight with actor Frankie Muniz, best known for his iconic role as the middle child in a beloved sitcom that aired in the early 2000s. Frankie is decidedly #NotInTheMiddle in Spirit's playful new ad in which he enjoys the extra elbow room of Spirit's Go Comfy travel option that offers increased comfort and space with a guaranteed blocked middle seat, as well as one checked and one carry-on bag, priority boarding, and a snack and non-alcoholic beverage. The ad will be distributed across Spirit's social media and other digital channels.

"We've received great feedback from Guests who have experienced Spirit's new travel options, and we're excited to launch this ad with Frankie Muniz to reach even more travellers about our recent enhancements," said Rana Ghosh, senior vice president and chief transformation officer at Spirit Airlines. "This creative is part of our continued investment in telling our story and generating more awareness about the great products and value that Spirit offers."

Along with the ad launch, the airline is inviting travellers to enter for a chance to experience the extra comfort and space of a blocked middle seat by giving away 10 pairs of Go Comfy tickets in a limited-time, social media giveaway. Participants can enter the #NotInTheMiddle giveaway today through Oct. 25th, 2024, by following @spiritairlines on Instagram and commenting on the giveaway post. Full giveaway details are available here.

"Spirit is all about bringing value to travellers, and it's great to help promote a new travel option that offers more comfort with the same savings their Guests love," said Frankie Muniz. "The ad is a fun way to help travellers learn about Spirit's new enhancements and finally gets me upgraded from Frankie in the middle to Frankie by the window or aisle."

Spirit's #NotInTheMiddle ad highlights just one of four new elevated travel options that empower travellers to feel 'More Fly' on every journey, all with the flexibility of no change or cancel fees.