Francisco Paparella Joins NOT NORMAL as Executive Producer, Director and Partner

NOT NORMAL continues to break boundaries and expand its vision with the appointment of Francisco Paparella as executive producer, director and partner, leading operations on the West Coast from its new Los Angeles base.

With over 20 years of experience in the industry, Francisco is a natural storyteller who blends film, advertising, and directing actors in every project, creating impactful visual narratives. He has worked with some of the world’s most influential brands, including NIKE, NISSAN, Samsung, Coca-Cola, Pepsi, and VW, excelling in automotive, sports, narrative, and lifestyle sectors.

“Joining NOT NORMAL is a key step in my career. This is a production company with a forward-thinking vision, committed to fresh and challenging ideas in an ever-evolving market. I believe in the active role of directors in production, generating creative solutions in partnership with agencies and clients. Advertising is evolving, and we’re ready to leverage every technology available to push it to new heights.” said Francisco Paparella.

Before joining NOT NORMAL, Francisco has worked as director at LANDIA for a decade, leading high-impact campaigns in automotive, technology, and lifestyle. His arrival strengthens NOT NORMAL’s presence in the US market, adding his cinematic expertise and vision to the company’s DNA.

“Francisco is an exceptional talent with a unique vision. His ability to merge storytelling with top-tier direction will elevate our offerings in the US and help us build even stronger relationships in key markets like California and Texas.” added Charlie Berrizbeitia, founder and executive producer of NOT NORMAL.

With this addition, NOT NORMAL continues to challenge the status quo, redefining advertising with a disruptive, innovative, and cinematic approach.