Fragrance and Retailer Creed Appoints RocketMill as Integrated Media Agency

RocketMill, part of PMG, has been named as media partner by high-end luxury fragrance and retailer, Creed. Recently acquired by Kering, Creed was founded in 1760 and has become one of the world’s leading perfume houses by manufacturing essences using a traditional infusion technique. 

Seeking a partner to evolve their media and digital maturity to build on performance channels, RocketMill’s remit will focus on paid social, search and media fuelled by first-party data and lifetime value optimisation. RocketMill’s integrated approach will enhance Creed’s existing digital presence to generate awareness and reach new customers across the UK and Europe.

“Creed is one of the most recognisable brands in the fragrance category and we’ve been looking for an agency that combines smart performance marketing with premium brand positioning,” said Gavin Williams, global digital director at Creed. “RocketMill demonstrated that they have what it takes to be the custodians of our brand. With their strength in eCommerce, we’re excited to see the growth our partnership will bring.”

“Creed is a beautiful brand with big ambitions, we’re looking forward to helping them realise these through our integrated media offering”, said Tom Byrne, CEO at RocketMill ."Our selection is a credit to the depth and strength of our team’s expertise and reflects our ability to effectively manage and execute operations across Europe.”