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Creative
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FP7/DXB Brings Emoji Stories to Life for DirectRemit Campaign

McCann EMEA, 2 months ago

RGB Productions animates short form stories for the UAE bank

FP7/DXB Brings Emoji Stories to Life for DirectRemit Campaign

Through money remittance product DirectRemit, customers can send money to their country, within 60 seconds, for free, at the best exchange rates, from the convenience of a smartphone or a personal computer. Wherever and whenever. It is currently operational in India, Pakistan, Sri Lanka, Philippines and Egypt. Given the high percentage of expatriates in the UAE, this product is very relevant.

After data analytics by FP7/DXB into money remittance habits from expats in the UAE to India, Pakistan, Sri Lanka, Philippines and Egypt and ascertaining reasons why each nationality sent money home, five unique real-life stories were crafted to share the convenience benefit of the product.

And to highlight the truth that sending money with Emirates NBD DirectRemit was as easy and instant as sending instant messages, the vehicle chosen was that of ‘Emojis’ - a common 'language' in instant messaging across the five different nationalities – creating a purposeful role for emojis in the story and a relevant connection to the product.









Creative Agency

Creative Director: Josephine Younes, Nayaab Rais

Art Director: Ramesh Palur

Planner: Tahaab Rais

Creative Technologist: Sooraj Thazhath

Account Director: Vicky Kriplani

Creative Agency: FP7/DXB

Head of Technology: Uday Desai

Account Executive: Erna Redzepagic

General Manager: Spiro Malak

Account Management: Layan El Hafi

Senior Strategist: Sameer Islam

Production Company

Production Company: RGB Productions

Category: Banking , Finance/insurance