FP7 McCann Dubai on Learning to Be Alone, Together

The phrase ‘Stay Home, Stay Safe’ has been said more times around the world in the past few months than ever. And in a bid to keep that at the forefront of people’s minds, Emirates NBD bank has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses, while helping people bank contactless and from home to ensure all can stay home and stay safe.

With the UAE – along with most of the region- going into lockdown mode as of just a week ago, the bank has created and shared a message of optimism with people across the UAE and beyond. The film comprises shots of closed doors, entrances and windows, resonating with how most of us are feeling, alone, behind those doors, yet also reinforcing and sharing that in choosing to be alone, we can, in fact, be even more together. 

The short spot is dedicated to ‘everyone behind closed doors’ and opens with a series of closing doors, from garage, elevators and house doors all showing the eerie silence caused by this global pandemic. It was directed by Tahaab Rais, who is also McCann FP7’s regional strategy head for MENAT.