FP7 McCann Brings Home Highest Number of Lions from MENA at Cannes 2023

FP7 McCann Dubai brought home nine Lions from the recently concluded Cannes Lions 2023. This was the highest number of trophies for any agency across the Middle East and North Africa. The wins included 2 Silver Lions and 7 Bronze Lions for 5 campaigns across multiple business and award categories. A total of 21 shortlists were also the highest among all MENA agencies. 

The victories include: 

1. Heinzjack for Kraft Heinz: Outdoor: 1 Silver Lion, 1 Bronze Lion. Brand Experience: 1 Bronze Lion 

2. Frequencies of Peace for Babyshop: Radio: 1 Bronze Lion. Entertainment for Music: 1 Bronze Lion. Media: 1 Bronze Lion 

3. Ketch-up & Down for Kraft Heinz: Industry craft: 1 Bronze Lion 

4. Wall Street Balls for Testicular Cancer Society: Creative Data: 1 Silver Lion. Direct: 1 Bronze Lion 

5. Hair is not a Crime: Notable recognition for creativity and impact 

Commenting on the agency's success, CEO of FP7 McCann MENAT, Tarek Miknas stated, “The results are testament to the fact that the more we push the envelope and challenge the norms as Creative agencies, the more we see impact on brand equity and business results. We couldn’t have achieved what we have, without the trust, partnership and vision of our client partners.”

Federico Fanti, chief creative officer for FP7 McCann MENAT, said, "We are thrilled and honored to be recognized as the most awarded advertising agency in the Middle East at Cannes Lions 2023. These accolades represent our team's creativity, talent and we are grateful to our clients for their trust and support, which has allowed us to bring our vision to life." 

As the head of innovation at FP7 McCann MENAT, Anis Zantout commented "I’m delighted to reflect on the tremendous success our Dubai office achieved at Cannes Lions 2023. It is an outcome of the collective process of fast paced creative hackathons over the year with talented teams who are consistently pushing the boundaries and challenging the status quo.” 

With its consistent track record of excellence, FP7 McCann Dubai continues to raise the bar to be recognised globally. The agency's commitment to pushing boundaries and delivering exceptional work positions it as a true pioneer in the region.