This Sunday 29th October, Foxy Bingo is launching the world’s first Instagram Livestream of, well, a live stream.
Being promoted this week through an OOH, digital, social and PR campaign, the event will see a range of Foxy Bingo inspired objects floating down a stream broadcast during a Livestream this Sunday 29th October on the @FoxyBingo Instagram.
Among two disco ball ducks, a garden gate, a Foxy Bingo Boomfox music player, a real life ‘Mer-Hunk’ and a Sea Shanty band will be a Golden Bingo Ball, worth 20 thousand pounds!
Eagled eyed viewers who spot it and share a screenshot of the ball with Foxy Bingo tagged will be put into a draw to win a prize worth £20k.
Influencer and reality TV star Charlotte Dawson will be hosting the event, keeping the viewers up to speed on what’s happening, giving commentary on the objects floating downstream and interacting with people in the Livestream’s chat.
The Livestream event and promotional comms are the latest in a series of bold campaigns and activations launched by the brand’s lead creative agency neverland. PR for the project is being led by PrettyGreen and media by the7stars.