Fountain Tire Selects FCB Canada and Pound & Grain as New Agency Partners

Edmonton, Alberta-based Fountain Tire, one of Canada's premier tire and automotive service retail networks, today announced that it has selected FCB Canada as its agency of record and Pound & Grain as its digital experience partner.

The two were selected as Fountain Tire’s new creative and strategic and digital partners, respectively, after a three-month, closed pitch process that involved several agencies. Sandbox Advertising had previously held the account for over 20 years.

Fountain Tire is a company that is deeply committed to their customers, their local communities, and the safety of our roads for everyone. To evolve to meet changing customer needs, Fountain Tire is looking for a fresh new perspective on their business to continuously improve their service and tell their story.

“Throughout the pitch process, FCB and Pound & Grain clearly demonstrated that they were the two agencies best positioned to help us tell the Fountain Tire story in the most engaging way possible,” says Kristi Dubeau, General Manager, Marketing at Fountain Tire. “We look forward to working with them to create the kind of compelling, breakthrough communications that will help us continue building our momentum and growth well into the future.”

Established in 1956 in Wainwright, Alberta, Fountain Tire is a network of over 160 locations spanning Western and Central Canada. A retailer of consumer vehicle tires and mechanical services, the company also caters to commercial truck fleets and off-road vehicles used in the trucking, agriculture, oil and gas, mining, and construction sectors.

The company boasts a partnership-based business model where the majority of Fountain Tire managers own a 50% stake in their store. This structure is at the root of Fountain Tire’s success and has supported the company in being named among Canada’s “Best Managed Companies” every year since 1994.

“We are honoured to be selected by Fountain Tire as its creative and strategy agency of record,” says Tyler Turnbull, CEO FCB Canada. “There's more to Fountain Tire than just tires and we look forward to having the opportunity to share that story with Canadians in new, exciting and exceedingly creative ways.”

Fountain Tire will be working with FCB Canada on new brand work that will launch nationally in the next year. Pound and Grain will be focusing on the digital customer experience with Fountain Tire.

“We are excited to work with Fountain Tire on its digital elements to elevate the customer experience,” says Sandy Fleischer, Manager Partner at Pound & Grain. “There is a great opportunity to create digital experiences that strengthen the relationship between Fountain Tire and their customers.”